Your Amazon channel stalled. We make it profitable.
We run Amazon for natural product brands, and treat the channel like a P&L, not a marketing budget. All completed with the Amazon Profit System.
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Growth that clears its
own costs.
A stalled consumer wood-finish line inside a natural-materials manufacturer. We rebuilt the unit economics, recovered the listings, and set ad spend against profit.
A specialty better-for-you ingredient brand. Conversion rose from 16% to 26%, on the way to its first six-figure month, with no added ad budget.
A natural snack brand with a heavy, low-margin product. From break-even to roughly 10x profit on the channel, same catalog.
Your Amazon sales are up. Your profit isn't. And your reports can't tell you why.
We call it Stalled Amazon Economics:
It launched, grew, and then flattened.
A growing share of your spend is buying sales that don't cover their own cost, so revenue and ROAS keep looking healthy while true profit sits flat.
Your dashboards can't show you the gap, because Amazon never had your product costs or your freight to do the subtraction.
The number that matters is the one the platform can't calculate for you.
We grow the brands worth growing.
The brands we work with are making things the world needs more of: cleaner food, safer materials, better-for-you products with real chemistry behind them.
Too many of them stall on Amazon before they ever reach the people already searching for exactly what they make. A great product nobody can find doesn't make anything better.
When we get the economics right, the brand can afford to keep growing, and more of that product reaches more homes instead of losing the slot to the eleventh version of the same thing.
It's why we turn work down. If we can't see a pth to real profit in an account, we say so.
Profit is the mechanism. More good in the world is the point.
The Amazon Profit System
Stalled Amazon Economics is a sequencing problem. We fix it in a fixed order, because scaling before the economics work just buys more unprofitable sales.
Rebuild the Math
We rebuild your true unit economics SKU by SKU, including the landed costs and fees your reports leave out, so you know which products earn and which ones you're sponsoring. The Category Analysis lives here, our paid diagnostic and the front door to the work.
Earn the Shelf
We fix what the math found. That means repricing off the awkward fee thresholds, recovering your Buy Box, and rebuilding listings so the brand looks as big as it is.
Spend against profit
Only once the math and the shelf hold do we decide how hard to push, leaning spend in where it returns after every cost and pulling it off the terms you already win. Then we hold the line, because fees change and one stockout can undo a quarter of work.
Why brands stay with us
We manage to profit, not revenue.
Most agencies are paid to make the top-line chart go up. We're built to make sure the money reaches your bottom line, which is the number your board actually cares about.
Senior operators on your account.
The people in your Seller Central are the people who sold you, not a junior team you've never met. When you're a consumer line inside a brand with no other marketers in the building, that matters.
Intentionally small.
We work with ten brands at a time, so your channel is a meaningful share of our attention, not a line item. Parent companies used to being a small fish at a big agency feel the difference fast.
Reporting your CFO accepts.
Every month you get what the channel contributed after ads, fees, fulfillment, promos, and returns, in a form you can send upstairs without rebuilding it in a spreadsheet. When the parent asks whether the line earns its keep, you have the answer.
Our fee models
Two ways to work with us, depending on how much of the risk you want us to carry.
A predictable fee plus a percentage.
- Starting at $3,000/mo plus 5% of Seller Central Sales
- The Amazon Profit System.
- Senior operators in your account.
- Covers ongoing work: Reporting, listing work, and ad management, with no separate line items.
Built for brands that want a known number on the P&L every month while the channel gets built.
We get paid oud of what the channel makes.
- 7% of Seller Central Sales. No monthly retainer.
- Our fee moves with the channel, so a slow month costs you less and costs us more.
- Same team, same system, same monthly profit reporting as the Standard Model
Reserved for established brands doing the volume to make a straight percentage work for both sides.
Both models include the Performance Commitment.
Miss the targets we set together and the sprint to close the gap is on us, at no extra cost, until it's fixed.
Who This Is For
This is for you if
You're a natural brand with a consumer line that has stalled in revenue, profit, operations, or launch.
You can't get a straight answer on whether the channel makes money.
You want a partner who manages to the P&L, not a dashboard.
This isn't for you if
You don't have the inventory to support sales growth.
You're shopping for the cheapest ad manager.
You'd rather not look at the real unit economics.
The mission has a line item.
We walk the talk. 5% of every dollar earned supports rainforest protection, climate legislation, and anti-malaria efforts, so you can feel good about partnering with us.
"Since starting with them almost 2 years ago, we have seen nearly a 10x in our profit from our Amazon business and continued MoM growth for the past six months straight. Big THANKS to Luke and team!"
"By month two our sales were more than 10x over the baseline that we had previously with a ROAS of 4.5. If you're thinking about exploring Instacart I'd highly recommend chatting with Luke Tierney and the team."
"Working with Waypoint over the past year with Seed Ranch has been a pleasure...and it's yielded dividends. He makes Amazon's complexity work for us rather than against us, and the sales have followed suit."
"We are really grateful to Waypoint for helping us get our house in order on Amazon"
Four weeks of our ads team on your account. Free.
Apply, and we read your ads data before we answer. If we can see profit we can get to inside four weeks, our team runs your Amazon advertising at no cost and you decide at the end whether to keep going.
If we can't see it, we'll tell you what we'd fix first.
Advertising only, so nothing changes on your listings.
You keep paying Amazon directly, and we take no percentage.
You keep the campaign structure we build, hired or not.
We run five at a time.
Apply for the trial
Trusted by consumer brands and the manufacturers behind them.
Find out what your Amazon channel really earns.
Apply for a free trial of our work, or chat with our team. Either way you'll leave knowing your true profit, which is more than your current reports can tell you. And if we work together and miss the targets we set, the sprint to fix it is on us.